VR has revolutionized the selling process for normal and luxury properties, particularly for off-market properties and overseas investors.

With virtual reality, distance doesn’t matter. You can offer the same experience to a client in London and a client in Hong Kong.

‘Buyers like it because they can go view a property online before coming in and seeing it in person.

With a VR headset, prospective buyers can move around a house and get a feel for how the space flows and the rooms link together. They can explore all the decorative details that may be missed on a photograph and get a much better idea of room sizes and ceiling heights. As Mason 360 VR models can be embedded into your website, viewers can return to view the property again and again from the comfort of their own home.


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Market research conducted in July 2015 on the impact of virtual tours on increasing consumers’ interest in local businesses showed that when searching for businesses, consumers use mapping products 44% of the time. On average, 41% of these searches result in an on-site visit. Listings with photos and a virtual tour are twice as likely to generate interest.